Senior Product Designer. I turn messy, high-stakes workflows — dealer platforms, internal review tools, consumer onboarding — into products that hold up under real use.
Featured Case Studies
A mix of workflow-heavy platforms, internal tools, and growth-focused product work—each centered on reducing friction, increasing clarity, and delivering measurable results.
Improved a high-frequency wholesale vehicle review workflow by reducing friction in image browsing and damage inspection, helping dealers evaluate inventory faster and more confidently.
Senior Product Designer · B2B Workflow · Internal Tools
Impact:
+25% confidence
+16% engagement
CarMax: Vehicle Preview Enhancements
Designed a scalable annotation pattern for internal review workflows, helping teams understand draft changes more clearly and move through review with greater confidence and traceability.
UX Visual Designer · Internal Tools · Systems Thinking
Impact:
Reduced review friction and improved traceability across draft/deploy workflows
Google: Cases Admin Draft Annotations
Redesigned the onboarding experience to reduce first-run friction, improve flow clarity, and support stronger signup performance in a mobile consumer product.
Product Designer · Growth · Mobile Onboarding
Impact:
+163% iOS signups after launch
Surveys On The Go: Onboarding Experience
+22%
User Registrations
+25%
User Confidence
+16%
User Engagement
+12%
Form Completion
I didn’t start in product — I started in graphic design and creative direction. That background shapes how I think about visual craft and how design decisions show up in the business.
About me