About Me

I believe most products that feel "too complex" aren't too complex. They're poorly organized. Users know the complexity is real, and hiding it produces interfaces that feel condescending and fail under real use. My job is to restructure that complexity so users always know where they are, what's next, and why it matters.

At CarMax, I redesigned how wholesale dealer partners register for and work inside an auction platform built for high-volume, high-stakes inventory decisions. The complexity wasn't the problem. It was surfaced in the wrong order, with the wrong signals, at the wrong moments. After the redesigned experience released, new dealer registrations grew 22% from May to August 2026. Separately, my work on dealer listing and inventory workflows lifted engagement by 16%.

Activation is where design earns trust or loses it. When I led the MFour app rebrand and onboarding redesign, the first question wasn't about screens. It was: what are we asking users to trust before they're ready? iOS signups rose 163% in the first week after launch. The ask got clearer, not simpler.

I use data to locate the right problem, not to generate the solution. At Google, redesigning data-heavy approval workflows for global users, the pull is to let the data architecture shape the interface. I let user judgment lead and use the data to support it.

I'm drawn to AI-adjacent product challenges where the design problem is helping people work with powerful systems, not just making them feel approachable. I use AI in my own process to run discovery, stress-test assumptions, and prototype before committing to a direction.

I'm based in Southern California and open to senior product design roles where complex systems, activation, and design judgment matter. Let's connect.